“For everything you have missed, you have gained something else, and for everything you gain, you lose something else.” ~Ralph Waldo Emerson
Since the announcement of Joe Biden as Obama’s running mate, many of the “news” stories covering the campaign mention how Obama promised to text people so they’d be the first to know but the media foiled his plan. One AP story I find particularly irritating said:
“Sen. Barack Obama’s pledge to supporters that they would be the ‘first to know’ his running mate turned out to be a savvy but unworkable communications strategy.”
Pledge to supporters? Really? Was that a pledge? That might be worded a little strongly. It’s not as if it were a campaign promise. We know about lead gathering. We’ve seen Glengarry Glen Ross. We knew what we were getting into. Moreover, we know what the media in this country is like. So, it was fun to play along, wondering when Obama would text. And that was about the limit of pleasure one could suck out of the experience.
The story goes on to say:
“Michael Silberman, a partner at online communications firm EchoDitto, said the campaign gambled when they made such a high-stakes promise and find themselves in a precarious situation where they could risk a great deal of trust with supporters.”
Cue the dramatic music. Gamble! High-stakes promise! Precarious situation! Risking trust! Honestly, people just wanted to know who Obama picked. It’s not the betrayal Silberman thinks it is.
He went on to say:
“For Obama supporters, this is like finding out from your neighbor instead of your sister that she’s engaged — not how you want or expect the news to be delivered,” Silberman said.”
Or, it’s like finding out from your self-important, annoying neighbor with histrionic personality disorder who you can barely tolerate that someone you respect picked a running mate. More like that.
In a related plea to early adopters:
If you love being first in line … and who doesn’t? … then I highly suggest you read The Hard Way. Catch the wave before the ocean rushes in.





